Pinterest group boards are collaborative boards where multiple users share content on a specific topic. Joining the right group boards can dramatically boost your visibility, drive more traffic to your website, and connect you with engaged audiences—even if you’re just starting out. Here’s a helpful, step-by-step guide for finding and joining Pinterest group boards so you can grow your reach and get results!
1. Find Pinterest Group Boards in Your Niche
- Search on Pinterest: Type your niche keywords into Pinterest’s search bar. Then, switch the results filter to “Boards.” Look for boards featuring multiple profile images—these indicate group boards.
- Check Influencer and Competitor Profiles: Visit the Pinterest profiles of influencers or successful accounts in your niche. Scroll through their boards to spot group boards they contribute to; these can be great options for you as well.
- Use Group Board Directories and Tools:
- Pingroupie: This free website lets you search and filter group boards by topic and joining requirements (“request to join”), saving time and effort.
- Tailwind Group Board Finder: With a free Tailwind account, you can access tools to discover relevant, active group boards to join.
- Online Directories: Several blogs and Pinterest experts maintain lists of recommended group boards for different niches.
Tip: When researching, make a spreadsheet to track board titles, follower count, pin volume, activity level, and joining instructions. Prioritize boards that are active and fit your content.
2. Evaluate Board Quality for Maximum Reach
- Activity Matters: Look for boards that are regularly updated and have genuine engagement (lots of repins and comments), not just large numbers of contributors.
- Follower-to-Pin Ratio: Healthy boards have a solid base of followers compared to pins and contributors, indicating active participation and a good chance your pins will be seen.
- Relevance: Only join boards directly related to your topic, as those audiences are already interested in your niche.
3. Request to Join a Pinterest Group Board
- Read Board Descriptions: Most group boards include their joining instructions—some let you click a “Join” button, others want you to follow their profile or email/DM your Pinterest handle with a brief intro.
- Contact the Owner: The owner is usually the first listed profile on the contributor list. You can message them on Pinterest or, if requested, email and mention:
- Engage First: Boost your chances by following the group board owner, engaging with their pins, and commenting on their posts for a few days before you apply.
- Be Patient and Polite: Not all boards accept new contributors quickly, so be patient and thank board owners for their time.
4. Maximize Your Pin Reach on Group Boards
- Pin High-Quality Content: Use vertical, visually appealing pins with keyword-rich overlays—great images increase shares and saves.
- Follow Board Rules: Each board has its rules on what and how often to pin. Respect these to avoid being removed and to build good relationships.
- Share and Engage: Repin others’ content from the group board to your own boards; collaboration boosts your visibility and gives back to the community.
- Track Results: Pay attention to how your pins perform. Leave boards where your content isn’t getting engagement, and focus on those driving traffic to your website.
Why Group Boards Help You Grow
- Expanded Audience: Your pins are exposed to all group board followers, not just your own.
- Organic Growth: Real users and contributors mean engaged, authentic reach.
- Network and Authority: Become known as a valuable contributor in your niche and connect with like-minded creators.
If you want to get more out of Pinterest, joining group boards is one of the fastest, easiest ways to scale your presence. Choose boards wisely, follow good etiquette, and pin consistently for best results—and watch your reach grow!
Thank you for reading!